How to Participate As An Absentee Buyer

August 22, 2011 | posted in Uncategorized

We prefer for each of you to be in attendance on sale day. Realistically, we know there will be some scheduling conflicts and distance limitations.  In these cases, we have arranged for you to be able to participate in the sale on an absentee basis.

If possible, you can come by and evaluate the cattle prior to sale day. If distance is a problem, we can provide you with a  DVD of all the cattle for home viewing.  All of the lots in the sale will be available for viewing online prior to sale day at

Here’s how it works.  Please call Superior Productions at 800-431-4452 and pre-register for your buyers number. A registration form needs to be filled out and returned to Superior Productions with a signature on it.  This registration form can be found by clicking on the “REGISTER FOR YOUR BUYER’S NUMBER” link online at  The registration form can be printed, completed and either faxed or mailed in at the number or address provided on the form.  Upon receipt of this information, Superior will call you with a buyer’s number and the bid line phone number that you will use on sale day to place bids over the phone.

The sale will be broadcast via the internet at www.  Simply go to and on the home page click on the link titled “To Watch Today’s Auction-click here”.  Regardless of internet connection, you will be able to view and listen to the video and audio feed.  For the bidding process-follow the auction on the internet and call the bid line number to place your bids.  Your computer must have Flash Media Player installed to view the auction.

Bidders who are successful in making purchases over the internet will be contacted by Tanner Farms after the sale to settle payment and make shipping arrangements.